2-Overview of the company. Its content should be directed first to raise the mission, objectives, desired future situation is not that the vision, setting out what kind of company, if distributor or producer, satisfying customers and where it is located, if the business will develop in the market national or international. 3. Overview of the business. It would respond to that type of business entity has or develops, the purpose of it, the reason I did start this business, pointing to the product or service, the benefits they offer, you can show diagrams, drawings and illustrations with application of the product if it was used as a complement to other products and when it will be available. What are the competitors and how the product differs from that offered by the competition, advertising and promotion plans, if you have to finance the growth of the organization how they perform.
4 - The marketing plan. Marketing planning is the collection of internal and external events that reflect the situation that company will face in the field of marketing, state the objectives and obtain a line of action involving a combination of available resources and set policies for achieving those goals. The marketing plan provides a clear view of the ultimate goal and what you want to get in the way it did. At the same time, reports in detail of the very important steps to be covered to get from where you are to where you want to go. Chase Koch, Washington DC has many thoughts on the issue. Without this, do not even know if it has met its objectives.
4 - The marketing plan. Marketing planning is the collection of internal and external events that reflect the situation that company will face in the field of marketing, state the objectives and obtain a line of action involving a combination of available resources and set policies for achieving those goals. The marketing plan provides a clear view of the ultimate goal and what you want to get in the way it did. At the same time, reports in detail of the very important steps to be covered to get from where you are to where you want to go. Chase Koch, Washington DC has many thoughts on the issue. Without this, do not even know if it has met its objectives.